GrowthLens

Overview

GrowthLens provides comprehensive customer analytics capabilities including funnel analysis, cohort tracking, and lifetime value modeling. The platform integrates data from multiple sources to create a unified view of customer behavior.

Key Highlights

• Built end-to-end growth analytics pipelines integrating Google Analytics, Segment, and Amazon Redshift to analyze 10k+ historical user sessions across web channels
• Implemented cohort, attribution, and lifetime value analysis using dbt and Spark SQL, improving simulated channel ROI by ~14%
• Developed real-time marketing and product dashboards in Tableau and Amplitude tracking 25+ behavioral and performance metrics
• Applied A/B testing and uplift modeling on experimental datasets to evaluate campaign and feature impact, increasing conversion rates by ~9%